Dakine
Video production for Dakine.
PRODUCTION GEAR
Sony FX6 and FX3 • Sigma FF High Speed Cine primes • Sachtler flowtech75 tripod • Dana Dolly • Aputure Nova P600c and LS 300x • Astera Titan Tubes • Sound Devices MixPre-10 II • DPA 6060 lavaliers • Sennheiser MKH 50 • Tentacle Sync E
SERVICES
Social Strategy, UGC Direction, Short-Form Production, Founder Stories, Editing Templates
POST-PRODUCTION
Premiere Pro, After Effects, CapCut, Lightroom
TIMELINE
5 weeks
THE BRIEF, THE BUILD, THE PAYOFF.
The consultancy wanted a recruitment film about collaboration, but phrases like ‘our people are our greatest asset’ had already been worn smooth. The more interesting truth was visible in how decisions were made: disagreement welcomed early, quieter expertise invited in, and seniority used to create room rather than take it.
We built the story around real conversations instead of asking everyone to deliver the same polished statement.
Small group sessions replaced formal interviews. We introduced project questions, then let colleagues challenge, clarify and finish one another’s thoughts. Two cameras covered the exchange without stopping its flow, while individual portraits gave each person a moment outside the meeting room.
The edit keeps thoughtful pauses and mild disagreement, supported by concise text rather than a triumphant voiceover. A calm visual system connects office, remote and client-facing scenes without pretending every working day looks identical.
The final recruitment piece feels confident because it does not force consensus. Role-specific cutdowns and interview chapters give candidates a clearer picture of leadership, teamwork and the questions the company values. The organisation sounds like many people on purpose—and that became the message.
You let people disagree on camera and somehow made us look more confident. Candidates now hear how decisions actually happen here.
More Stories. More Frames.
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